5 Smart Marketing Strategies to Fuel Your Next Patient Recruitment Campaign
Patient recruitment can make or break your clinical trial - but most teams rely on outdated strategies that don’t work.
In the latest episode of the podcast, we sat down with Victoria Donovan, founder and CEO of Clinically Media, to uncover the marketing strategies that drive successful patient recruitment campaigns. Listen in to hear:
✅ The biggest mistakes biotech leaders make in recruitment (and how to avoid them)
✅ Why a strong marketing approach is just as critical as site selection
✅ The 5 secrets behind high-performing recruitment campaigns
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About Victoria: As founder and CEO of Clinically Media, Victoria Donovan shares how she founded her award-winning patient recruitment agency that helps biotech companies find and retain patients for clinical trials - and the winning marketing tactics involved in every recruitment campaign. Learn more at www.clinicallymedia.com
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Jennifer Andrews, M.Sc., MBA
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Book: Scientist to CEO: The Marketing Handbook to Help STEM Professionals Grow a Thriving Business
Erica Sosnowski, B.Sc., MBA